This Privacy Policy describes how Alice APP LLC (“Alice”, “we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you access or use our mobile application, website, and related services (collectively, the “Service”).

By using the Service, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. INTERPRETATION AND DEFINITIONS

1.1 Interpretation

Words with initial capital letters have meanings defined under the following conditions. The definitions apply whether they appear in singular or plural form.

1.2 Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created by you to access our Service.
• Application refers to Alice, the AI-powered fashion app developed by Alice APP LLC.
• Company refers to Alice APP LLC, 7973 NW 21ST ST, DORAL FL, 33122.
• Country refers to the United States, specifically the state of Florida.
• Device means any device that can access the Service (such as a smartphone, tablet, or computer).
• Personal Data means any information relating to an identified or identifiable individual.
• Service refers to the Application, Website, and all digital features provided by Alice.
• Service Providers means third-party companies or individuals who process data on behalf of Alice.
• Usage Data means data automatically collected from your use of the Service.
• You refers to the individual using the Service, or the entity on whose behalf the individual uses the Service.

2. COLLECTING AND USING YOUR PERSONAL DATA

2.1 Types of Data We Collect

A. Personal Data

While using the Service, we may ask you to provide personally identifiable information, including but not limited to:

• First and last name
• Email address
• Measurements (e.g., height, weight, body shape, size preferences)
• Mood or energy input
• Style preferences
• User-generated content (outfits, feedback, favorites)

B. Photos and Images (Selfies)

To generate personalized outfit recommendations, virtual styling outputs, and energy-based fashion analysis, you may upload:

• Photos (selfies)
• Full-body images
• Clothing images or inspiration images

These images are processed by our AI to provide customized recommendations. We treat visual data with heightened care and do not sell or share images for advertising.

C. Usage Data

Collected automatically, including:

• Device IP address
• Device type and operating system
• Unique device identifiers
• App interactions
• Pages/features visited
• Time spent in the app
• Diagnostic data
• Crash logs
• Browser type and version (if using the website)

D. Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies for:

• Authentication
• Analytics
• Fraud prevention
• Personalization
• App performance improvement

3. HOW WE USE YOUR PERSONAL DATA

The Company may use your Personal Data for the following purposes:

A. To Provide and Maintain the Service

Including:

• AI-powered fashion recommendations
• Energy/mood–based styling analysis
• Creation of your personal “style profile”
• Displaying recommended items from third-party retailers

B. To Improve the Service

We use personal data—including anonymized images—to:

• Train and enhance our AI models
• Analyze usage trends
• Improve styling accuracy
• Develop new features and content

C. To Manage Your Account

Your data allows access to personalized features, user profiles, and saved outfits.

D. For Customer Support

To respond to technical requests, feedback, and questions.

E. For Communications

To send:

• App updates
• Feature announcements
• Styling tips
• Promotion and special offers (optional)

F. For Business Purposes

Including:

• Internal analytics
• Quality control
• Fraud prevention
• Platform optimization

G. For Legal Compliance

To comply with applicable laws, governmental requests, or legal obligations.

4. PHOTO & IMAGE PROCESSING POLICY

Because Alice relies on visual AI analysis:

4.1 How we use your images

Uploaded images may be used for:

• Generating personalized fashion recommendations
• Body shape estimation (not medical or biometric)
• Improving AI models in anonymized or aggregated form

4.2 How long images are kept

• Images may be temporarily stored for processing
• Images may be anonymized for AI training
• You may request deletion at any time

4.3 We do NOT:

• Sell your images
• Share your images with advertisers
• Use your images to identify you outside the app

5. SHARING YOUR PERSONAL DATA

We may share your information only under the following circumstances:

A. With Service Providers

Such as:

• Cloud storage providers
• AI model processors
• Analytics platforms
• Customer support tools

They may process or store data on our behalf under strict confidentiality obligations.

B. With Retail Partners

When you choose to visit or purchase from a retailer through the app, we may share:

• Click events
• Product preferences
• Purchase intent data

We do not share your selfies with retailers.

C. For Business Transfers

If we merge, sell assets, or undergo acquisition.

D. With Affiliates

Including subsidiaries or parent entities.

E. With Your Consent

For any additional purpose you explicitly authorize.

6. USER RIGHTS REGARDING DATA

Depending on your location, you may have rights under privacy laws such as GDPR, CCPA, and others.

You have the right to:

• Access your data
• Correct inaccurate information
• Request deletion (“right to be forgotten”)
• Withdraw consent
• Request a copy of your data
• Object to data processing
• Limit certain data uses

Contact: hello@alicehub.app

7. RETENTION OF PERSONAL DATA

We retain Personal Data only as long as necessary for:

• Operating the Service
• Legal compliance
• Fraud prevention
• Improving our AI systems (in anonymized form)

Image retention:

• Processed temporarily
• Deleted or anonymized afterward
• Users may request immediate deletion

8. TRANSFER OF PERSONAL DATA

Your data may be processed in locations outside your state or country.
We ensure:

• Adequate data protection
• Secure transfer protocols
• Compliance with international privacy laws

9. DELETE YOUR PERSONAL DATA

You may request deletion of:

• Your account
• Your images
• Any personal information you have provided

Methods:

1. Through in-app account settings, or
2. By contacting: hello@alicehub.app

We may retain limited data for legal obligations.

10. DISCLOSURE OF YOUR PERSONAL DATA

We may disclose data when necessary to:

• Comply with legal obligations
• Protect our rights or property
• Prevent fraud or violations
• Assist law enforcement when legally required

We do not voluntarily share personal data with authorities without a valid request.

11. SECURITY OF YOUR PERSONAL DATA

We implement industry-standard security measures, including:

• Encryption
• Secure servers
• Access controls
• Intrusion detection systems

However, no method of transmission is 100% secure.

12. CHILDREN’S PRIVACY

Alice is not intended for individuals under 18 years old.

We do not knowingly collect children’s data.
If you believe a minor has provided data, contact us for immediate removal.

13. LINKS TO THIRD PARTIES

The Service contains links to retailers or external websites.
We are not responsible for:

• Their privacy practices
• Their content
• Their data handling

We encourage you to review their privacy policies.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.
We will:

• Update the “Last Updated” date
• Notify you via email or in-app message when required by law

Continued use of the Service means acceptance of the updated policy.